To conduct ourselves and our profession so as to inspire public confidence by fair and honorable dealings. To promote, by our attitude toward the public, the proper regard for the profession of claims professionals. To approach the investigation of claims without prejudice or bias. To render complete and truthful reports of facts and conditions bearing on each case. To disregard influences tending towards improper extravagant settlements, and to fearlessly and honestly represent our companies in the adjustment of claims. To render at all times a service of the highest quality to the claimant and the companies we represent.